Introducing Fiesta Tableware Co.
The Fiesta Tableware Co., based in Newell, West Virginia, has been a cornerstone of American craftsmanship since its founding in 1871. Originally known as The Homer Laughlin China Company, Fiesta is the largest ceramic tableware manufacturer in the U.S. and the last standing pottery producer of its size. The company is known for producing iconic, professional-grade tableware for home chefs and retail stores across the country. Fiesta has built a strong legacy, earning recognition as the most collected brand of china in the U.S., according to the New York Times.
Company Size
200 – 500
Location
West Virginia
Industry
Manufacturing
The Problem
Fiesta Tableware needed to secure financing that would support their growing operations and allow the company to scale sustainably while maintaining its commitment to quality and environmental responsibility.
Fiesta aimed to improve its cash flow and working capital so it can continue its legacy of producing high-quality tableware to meet the ever-increasing demand from retailers and consumers. A legacy company facing cash flow problems in an industry where consumers often buy products for life was a challenge.
The Solution
An iconic company like Fiesta Tableware needed a financial partner as equally steadfast in their commitment to building value.
TAB Bank was chosen for its ability to create customized financial solutions that would align with Fiesta’s goals and unique business needs. Being an expert in flexible financing with a commitment to Build Value in All We Do made TAB the perfect match for Fiesta.
TAB’s solution allows Fiesta to continue offering iconic American-made tableware to a wide customer base, positioning the brand for continued success and growth in the years to come.
Supports Sustainable Growth
Enables Fiesta to uphold its legacy while preparing for the future.
Personalized Financing
Provides the capital for critical cash flow, and scalable flexibility to fit Fiesta’s unique needs.
Adapts to Market Shifts
A flexible financing structure allows quick response to changing market demands.
Strengthens Market Leadership
Fiesta can maintain their competitive advantage as America’s longest-standing china manufacturer.
“It has been a real pleasure to work with the TAB Bank team as we navigated the due diligence process and made the transition to TAB. We anticipate a strong, mutually beneficial relationship in the months and years ahead.”
-Matt Wicks, Chief Operating Officer at The Fiesta Tableware Co.
