Client Background
That’s It Nutrition, founded by Dr. Lior Lewensztain, is a fast-growing plant-based food company focused on simple, clean ingredients. What began with three fruit bar flavors has evolved into a leading platform of functional, minimally processed snacks designed to make healthy eating accessible and convenient. As the company rapidly expanded across multiple categories, That’s It needed a financing partner who could scale with them.
The Goal
That’s It Nutrition needed a financing partner capable of matching their rapid growth and who could offer flexible structures, ongoing support, and scalable facilities.
Their focus was on:
- Strengthening working capital
- Supporting expansion into new product categories
- Ensuring operational efficiency
- Partnering with a lender committed to ongoing collaboration and adaptability
The Solution
This long-term commitment reflects TAB Bank’s deep understanding of the company’s business model, supply chain needs, and growth trajectory. TAB’s structure allows That’s It to optimize production, manage inventory, and meet rising demand across retail, e-commerce, and global distribution channels.
TAB Bank partnered closely with That’s It Nutrition, offering a tailored, flexible asset-based credit facility designed to expand as the company grew.
In 2018, TAB provided a $2.5 million credit limit.
By 2025, that facility grew to $30 million.
“We have developed an amazing connection with our relationship manager, who has really been there for us and is constantly looking ahead to guide us with future solutions that will allow us to operate more efficiently and economically.”
-That’s It Nutrition Leadership Team
Results
Through this partnership, Steel Capital Management now:
Massive Credit Expansion
A facility that grew from $2.5M (2018) to $30M (2025) in support of rapid expansion.
Fuel for Rapid Growth
Financing designed around the company’s evolving needs, enabling category expansion and increased production.
Operational Efficiency
A structure that supports smoother, more predictable cash flow and stronger working capital.
Deep Relationship Support
Hands-on partnership with daily communication and strategic guidance from their dedicated Relationship Manager.
Long-Term Partnership
A critical financial relationship that That’s It credits as foundational to their success.
