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Fueling E-Commerce Growth with Flexible Financing Solutions

Introducing Steel Capital Management

Based in New York City, Steel Capital Management was born out of the necessity to help early to mid-stage consumer brands grow by providing alternative financing options. The firm understands recurring industry problems—seasonality, stale inventory, shipping and fulfillment backlogs, and marketing channels changing how they operate—and aims to tailor its investments to address them.

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The Problem

Steel Capital needed a custom tailored solution to meet their fast-paced, quickly-growing, forward-thinking, E-commerce clients.

Other banks were unable to step-up and embrace the constraints of this challenge. There was simply no other one-stop shop with a solution designed to allow Steel Capital and their clients to thrive in today’s marketplace.

The Solution

Enter TAB Bank, an expert in lender finance, flexible financing structures and no stranger to the competitive cost of capital and scalability.

A partnership between Steel Capital Management and TAB Bank resulted in a $12 million credit facility to continue scaling and supporting clients as they provide capital solutions to accelerate growth for direct-to-consumer (DTC) companies.

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Enables Steel Capital to fuel growth and innovation across.

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Provides the funding their clients need to succeed when they need it.

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A flexible financing structure allows quick responses to changing market demands.

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Supports Steel Capital’s position as a leading force in e-commerce financing.

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Curtis Sutherland

Head of Sales and Business Development


Are you ready to get funded?

Curtis Sutherland is a highly experienced ABL professional with over 20 years of success in sales and portfolio management. Throughout his career, Curtis has built a reputation for developing innovative and practical solutions to complex financial challenges. His deep understanding of the lending landscape, combined with a client-first mindset, makes him a valuable resource for businesses seeking flexible financing options. Beyond the professional world, Curtis is a devoted family man who enjoys spending his free time outdoors—whether camping, golfing, or simply appreciating nature—as a way to recharge and stay grounded in a fast-paced industry.