Introducing Steel Capital Management
Based in New York City, Steel Capital Management was born out of the necessity to help early to mid-stage consumer brands grow by providing alternative financing options. The firm understands recurring industry problems—seasonality, stale inventory, shipping and fulfillment backlogs, and marketing channels changing how they operate—and aims to tailor its investments to address them.


Company Size
<10

Location
New York City

Industry
E-commerce

The Problem
Steel Capital needed a custom tailored solution to meet their fast-paced, quickly-growing, forward-thinking, E-commerce clients.
Other banks were unable to step-up and embrace the constraints of this challenge. There was simply no other one-stop shop with a solution designed to allow Steel Capital and their clients to thrive in today’s marketplace.
The Solution
Enter TAB Bank, an expert in lender finance, flexible financing structures and no stranger to the competitive cost of capital and scalability.
A partnership between Steel Capital Management and TAB Bank resulted in a $12 million credit facility to continue scaling and supporting clients as they provide capital solutions to accelerate growth for direct-to-consumer (DTC) companies.


Drives e-commerce innovation
Enables Steel Capital to fuel growth and innovation across.

Delivers client capital faster
Provides the funding their clients need to succeed when they need it.

Adapts to Market Shift
A flexible financing structure allows quick responses to changing market demands.

Strengthens Market Leadership
Supports Steel Capital’s position as a leading force in e-commerce financing.

“We’re confident that we’ve found the right partner to foster Steel’s continued growth.
“The TAB Bank team’s willingness to fit our flexible financing needs demonstrated their commitment to building a long and successful partnership with Steel Capital.”
-Michael Hoffman, Co-CEO of Steel Capital Managment





